roughly what time is it?

I am working on a luxury project at the moment so thinking a lot about how value is created.  I happened to come across this brand mrjones which is challenging the rule that any decent watch ought to be about precision. So here is a watch designed for market researchers which tells you what the average person is doing 24/7. A watch which helps you make decisions by giving you yes no answers. And a watch which reminds you that time is running out and one day you’ll be worm food. 

Interesting!

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