Through the looking glass: how clients can improve research



Today I came across a link to the September AMSRS conference (Australian Market and Social Research) at which I will be one of the keynote speakers. They have taken the theme Curiouser and Curiouser (I approve the spelling of Curiouser at least!) Which seems like a good opportunity to explore clients role in a research project. Potentially so much more than commissioners or paymasters, clientside researchers and marketers have knowledge which can amplify research right from briefing through to final presentation and implementation. I am starting to gather my thoughts – if any of you have strong opinions on the topic or want to provide me with relevant anecdotes then do get in touch.



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