Where the beer comes from

Another great piece of packaging from New Zealand- which is less a brand name and more of a mission statement.  I've never seen the phrase 'at the risk of sounding' used so much and so effectively as a piece of marketing copy. I get annoyed about how many foreign beers in the UK aren't actually foreign but get brewed locally. I think its profiteering and it ought to be stopped. Either source beers from wherever so you really are getting them at competitive prices from round the world. Or push the sustainability argument and ensure that only beer made locally under license can be sold. Course that might have to apply to wine as well!! Enough ranting. Whether or not you agree with it – isn't great to have an encapsulation of the brands values concise enough to be handwritten on the front label? Look and learn..



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