The world’s coolest research venue

 

I couldn't resist filming this one when I came here today to speak at London in Prague. This is the Long Tale Cafe – office for the start up agency Perfect Crowd and where they run focus groups.  I zoomed in on the blackboard with the food menus on it because yes that is a one way mirror and yes that's where the clients sit behind. You can see its a working cafe. Today's new discovery for me ginger infused with freshly squeezed lemon and honey – perfect for a winter's day!

Good to see a cafe actually used rather than quoted in the design decor. Research is a social activity – eating and drinking are part of it so why not embed it in the real world? Why not indeed? Jaroslav Cir is the visionary also my host for the day

 

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