FB gets really mobile

Moderating focus groups last night to test an idea for a mobile app I was taken aback with the ubiquity of the facebook app on the parents of young children. It was their favourite app right across the board. Smartphones are becoming shared devices passed around the family keeping kids as well as parents quiet but facebook on the phone is giving instant and continuous contact for friendship networks. Based on the evidence of last nighthe mobile is taking over from the desktop as the social media access point because its just a lot easier to do so.  Prize for the most outlandish use of an app was learning Spanish in the car with a mobile phone plugged into the stereo repeating the phrases and geting feedback. No such thing as dead time any more..

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