Happy inside – Ikea cats

Latest Ikea ad breaks tomorrow to push the new catalogue in the UK. Mother do the honours. I'm sure this ad will be a hit – you can't go wrong featuring animals in this country. I'd forgotten that the ad was coming out. I worked on a pitch for the loyalty business earlier in the summer so got familiar with the cats story and forgot that the ad hadn't run yet.

The question is really whether the ad cleverly fudges the happiness issue – the way the way ikea makes you feel inside. So is the perfect complement for making your home something special. Or is just an immensely subtle Come on down. Once again a retailer tries to lure you instore. Same old same old. But classy with it? What do you think? From memory its is supposed to be the first. But I bet in a few weeks the client will be expecting the second.

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