a pack of cards

  
Ideomethod-cards

For the past few years whenever I have gone abroad for work I have usually picked up the Ideo pack of method cards just in case I need it. It beautifully summarises a whole range of ethnographic techniques for interrogating a product with pithy casestudies – the ultimate credentials presentation.  I've been thinking about developing a different card set. One based on social entrepreneurship. Which explains how to get a group of people fired up by a idea and taking it in a whole new direction. Its  a skillset which is absolutely essential these days. And there's plenty of raw material to choose from – all that social media blogging. All those crowd surfing books. The difference being that this cardset would be all about how to motivate friends and colleagues you live alongside. Right now. I'm going to start drafting a candidate set of concepts to put on cards. If you have any suggestions then mail me.

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