The New Nike ad..

makes  me feel like a spectator. Unbelievable production values. But quite properly it shifts the focus onto the superheroes on the pitch (it is a football championship after all). Who shake off the possibilities of obscurity and make history happen on a rectangle of green turf. I wish church could be this exciting. Thank God its not. The weakness of vicarious living is that it relegates the rest of us to the margins living through our heroes. The point of community is to give dignity and worth to everybody. Even those on the sidelines.



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