Babytalk Sitting next to a baby for a few hours on the plane today reminded me of a new business startup I recently worked with who got their name off a baby sitting in the back of the car of one of the founders. A baby is supposed to go through the entire sum of human sounds as they develop their language skills. So next time don't hire a naming agency with a battery of semioticians and designers. Just hire some people who spend a lot of time with very young children and see if they can come up with something nobody has ever heard of. Could save you a lot of money. And it might actually be original.



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