Transmedia guru interviewed

HenryJenkins Henry Jenkins is as authoritative a source on transmedia as you can find. He even teaches a degree course on the topic. Since I applied my brand screenplay workshop technique to Purefold last year I have become fascinated by the extended storytelling techniques which transmedia embraces. One of the most interesting parts of this interview is the way he references Charles Dickens who wrote his novels for papers with several thousand words published each week.There is nothing new under the sun! Worth a read though if you don't know what Transmedia is you might want to to a little reading around first.  Here's a recent slideshare from Leo Rayman – thanks Leo!

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