Mothers day look alike

I am deep in preparation for integrated communications training – so hyper aware of activation ideas, contextual campaigns and platforms and what have you. So I enjoyed this link on Iwantoneofthose.com. Does your mother look like a celebrity? – well send us her picture and you could win…. lovely example of activation which is an idea which gets people to change their behaviour – the first step towards trial and move powerful than just putting out a brand or advertising idea by itself.

Motherlookalike

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