Free Netnography ebook

I spent much of yesterday sorting out the research presentations I would like to use for the online research course I am teaching this year. Which means I find myself furrowing around in obscure places and find interesting things.

Netnography by Robert Kozinets. And here is Kozinets blog if you want to follow him.

Here is a whole ebook to read.. as long as you read it by the end of February – on the topic of netnography – the study of found objects on the internet. The problem with freebies is Time. It might be cheaper just to buy the book and read it whenever you wish!!  I find it on the fabulous blog insights qualitativos -worth a look if you are interested in research. And you don't have to be able to speak Spanish either! 

I may well make the time this month because the Cloud of Knowing MRS paper takes issue with Netnography over sampling – one of the main issues which the paper is trying to fix. Had a happy exchange with Tom Ewing yesterday who is putting his MRS paper in order and submitting it today. Spring is in the air and the ideas are flowing on planet research.

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