Waggledancers : the book game

Pile-of-bookssml When in Dublin I gave a talk about Waggledancers – (strategy that drives ideas through and out of your company) and used an exercise from the bestseller list to get marketers thinking about what books they would give for Christmas from the bestseller list to their customers. I've always wanted to set up a book reading group of marketers as a way of creating connections and understanding with the worlds of their customers.  You can read about the exercise here.

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