Social media analytics

I shall be getting very obsessive over this topic in the next 7 weeks. Here's is a great post about social media analytics by the guru of Web Analytics Avinash Kaushik. He's so lucid he's a pleasure to read. Its not about finding a new killer widget. Its listening to someone who is smart enough to ask the questions before rushing to find the answers. This is an education. And written very accessibly. I would buy his Web Analytics 2.0 but I am still working my way through his first book Web Analytics on an hour a day. 

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