RDS advertising

I'm probably revealing myself to be most retro radio listener in the world but here goes. I'm driving a courtesy car at present the Civic being given a final chance to drag its physical condition above its market valuation (it shouldn't happen to a pensioner!). And found myself listening to a dance station in Hackney that was using the RDS station identifier to sell tickets to a gig. An attention getting but not annoying way to reach me. I wonder how common this is. Great idea!

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