Nation Branding Masterclass

Logo_nationbrandingBBC I can't believe I allowed this conference to get so far under my radar – I would love to have gone but I'm out of time on this one. Simon Anholt wrote a really interesting book on the topic some years ago. Wally Ollins wrote a great pamphlet on why brands are behaving like countries and countries are behaving like brands. Which is why I would love it if there were an event which combined the two but I haven't persuaded anyone to run it yet. This is the closest yet.  It will be interesting to see what comes out of it.  Everyone involved in branding should be interested in this one! 

Nationbrand2 For those interested in the English and their national characteristics here's a link to my reviews of books on the topic I did a couple of years ago.



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