APG Battle of Big Thinking Nov 26th

APGBOBT09 The fourth year it has run. I was prepared to be jaded but now I have had a chance to work through speakers and topics it looks great. The format is a series of short bouts as 2-3 speakers address themes. the audience vote for a winner for each bout. And at the end of the day there'sa vote for the best winner of the day. There's 3 new categories- Big mobile thinking, Big thinking in social media, and Big thinking in the free space. With an open mic slot. Nice to see they are keeping the format fresh. Check details on the APG site.

I won't be there because I'll be in Dublin talking to a roomful of marketers about waggledancing - how to spread strategy through the hive. But I shall be sorry to miss it.

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