Marketing Week Insight summit

Insightsummit2  Attending the Marketing Week Insight Summit over Tuesday and Wednesday of this week in Marble Arch. A room full of clients with the word insight in their job title. A very useful snapshot of where insight is going and where research fits as a way to deliver it. I was asked to chair the Wednesday afternoon which I very much enjoyed. I had 2 panels to run – one on getting a return from insights and one on the future of customer insight. I shall be posting a blog about the 2 day event on WARC and featuring highlights from the conference and commentary on some of the big themes on this blog in the coming weeks so watch this space. For now those you with twitter can follow my tweetstream on #mwisummit.



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