top tools of 2009

Ratchetset2
Forgive the brief rant but Superbrands are up to their tricks again. Apparently BA is out of the top 10 – yah boo because of Channel 4. And BBC worldwide are down in the rankings. This leaguetable is concocted by consulting large numbers of marketing people. Isn't this analaogous to asking plumbers how they have rated the usefulness of a socket wrench in the last 6 months. I'm really not sure what we're measuring here.  And whether it is comparable – if screwdrivers have gained against spiritlevels what does this really mean?

I really enjoyed this send up on the Now Show – I may have already posted it but it is funny enough for me to do it again.Download NOWSHOWtopbrandsurvey

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