IDM Academy

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I hurried back to do  a half hour presentation about how to build Strong Propositions in Earls Court this afternoon at the Direct Marketing Fair – I think Internet world was also there – I didn’t really have time to look around afterwards. Exhibitions exhaust me – they are immensely tiring places for people to meet and to work out who they want to do business with. I did my free offer of the audience questionnaire which got me a plentiful supply of business cards. But no one had seen the video podcast that I went all the way to Richmond to film for the conference organisers back in March so I think I’ll put that to one side for next year. One of the main points I make in the presentation is about people being different. Exhibitions do a dreadful job of making otherwise individual companies look very very samey.

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