If you want to fly you have to commit

Ba I’ve been trying to sort out my flights to Romania for a fortnights time. And would quite like to fly with British Airways because they fly direct, and prices are reasonable. But they have this pilots’ strike hanging over them. I tried getting some sense out of them over the phone and they just wouldn’t commit – it was horrible – completely undermining of any trust they might have built up. They didn’t know when a strike might happen. They couldn’t guarantee to find alternative flights and so on and so forth. It was intriguing to ring a 3rd party who was terribly reassuring that based on track record industrial action would take a few days allowing them to put their passengers onto aircraft from other airlines. It was just ironic that the brand concerned was completely disempowered in a way that the intermediary wasn’t. Wonder how much business they’re losing.



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