I don’t think you wanted to do that….

Merial Footandmouth Last October I was working on a pitch to promote a calf vaccine to farmers.  The client was Merial. We lost. What a relief.

Although I suppose persuading farmers to buy Merial products could become one of the great marketing challenges. If you’re from a part of the planet which hasn’t heard the story about the biolab which leaked a virus then by all means read it here.

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