Storechecking with Costin

Storecheck1 Quite a lot of Wednesday was spent collecting local material – I’m wary of jumping off the plane with a load of case studies that just don’t relate to Romania. So Costin provided local case studies which had won Effies or were otherwise wellknown in Romania. In the afternoon we went out storechecking – again demonstrating how you can use simple techniques to find out what is going on in a market place. It was very hot 40+ and we must have been round a dozen stores at least before my eye started to read the common features and I felt I was starting to read the stores. Note that we stayed right away from Carrefour and the latest retail temples. These are bringing a whole new experience of shopping but for most Romanians the cornershop complete with counter and a person to serve you – that’s the norm.

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