European pocketbook

Pocketbook I’ve been leaning heavily on the WARC pocketbook for my preparations for the IAA School Friday and Saturday. It is invaluable because it allows such swift comparisons between European countries. It was evident that media is concentrating on TV – now nearly 90% of the spend is on TV – which cannot be healthy for advertising or for the development of the economy. EVen more interesting was looking at these figures on European league tables where Romania is the 20th biggest economy but the 8th by advertising spend. But based on ad spend per GDP per capita Romania leads Europe. I tentatively mentioned this being all too aware that my hosts were the official advertising body for Romania who might take exception so some of the conclusions I might draw from the data. I was interviewed for the IAA website and if your Romanian is better than mine you can read it here. 

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