Wot no creative

Olympiclogo I’ve been trying not to get too distracted by the media frenzy over THAT 2012 Olympic Logo. Till I was caught by the shrill headline this morning. Wolff Ollins appointed without showing creative work??? That did it. Absolutely. Never go to the garage without getting the mechanic to show me a car. Never go to the dentist without demanding photos of successful bridge work. Waddya mean you’re a plumber and you’ve got no samples.  Don’t come into my house.  The issue is not whether Wolff Ollins can do creative work but whether this one is any good. End of rant



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