Talking napkins from Vital ingredients

Napkin_2  There’s feedback mechanisms on everything now – today it was the turn of the napkin which accompanied my lunchtime salad when I was in an agency taking a lunchtime briefing (thanks Sarah!) This kind of communication can be spam-like and intrusive. What I liked about this was the tone – they just want me to know that if I do respond – and I probably won’t – then they will listen and talk back – which I like them the better for. Its probably the most they can expect.

I also like the messiness of it – its a napkin which gets marks and which crumples which somehow makes the communication more personal.

I haven’t responded to them. But you’re reading about it here..



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