Alpha Bravo

Well I go to enough book launches.. but never my own. Well today was a little different because a new book came out about the Alpha course. To which I had contributed a chapter reviewing the advertising. Its called the Alpha Phenomenon. I got a couple of free copies – but can’t find anywhere online which is selling it yet. Like all books it takes so long to publish that most of the stats are a year out of date. But its nice to be in print. The Alpha people were quite open except where it came to the budget when I had to fall back on MEAL data. Still I managed to work out that their awareness around the fringe of the church was costing them 4p per head per year – which is very good value for money.  I think I behaved myself. I did sound off rather before discovering that the person I had been speaking to was head of development for Alpha worldwide.. ah well. I thought I spoke the truth as I saw it.



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