Marketing Masters Book

0470025913Is finally up and running and has a page to itself in In their own words. I did a Skype interview with Louella Miles and Laura Mazur who interviewed the pantheon of Marketing deities. Sorry about sound quality – you can tell its a phone line!  And I’ve finally got around to writing a review.  Simple idea – really interesting book – why don’t these kind of books come out more often? Find out what Phil Kotler., Ries and Trout, Peppers and Rogers, Lester Wunderman,Patty Seybold and many more have to say for themselves.

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