WARC online research conference

Paid my way on another internet research conference and caught up with lots of people. Including Chris Forrest of Nursery. Online Research needs watching carefully – it is coming up on the radar very fast – fast enough to affect offline research volume. I came away thinking the writing is on the wall for ad hoc projects. There’s a lot to be said for offline adhoc research but I wonder if in the rush to build customer panels that clients throw out the baby with the bathwater.  Many clients simply won’t miss the subtelties of research but they never appreciated them in the first place. The times are a changing.

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