Hello baby hello – March website posting

04_cativaucelle A couple of new things on the accountplanning.net website. It is going to take a while to turn the supertanker but adding a few  new things will start momentum again I think.

Firstly a kata or training routine about audiences. Kata No 8. Where is the best perspective for looking at an audience. I use a range of books written about the English to get your thinking started.

075382096x Then those books reviewed plus a couple more from the backlog. In recent reads. Kate Fox on the English. Adrian (A A) Gill on the English. And an odd book about Design.

Finally a new site of the month – the polymath Cati Vaucelle. See how a polymath brings together art, design and technology. Not to mention Dove advertising

Right now to get back to those up and coming interviews. Look out for Mark Earls, Jon Steel and a book of interviews with the American marketing gurus. And I still need to review Ben Mack’s new book and Jim Taylor has a new title out next month as well. Planet planning has never looked so busy. Barely time for the day job.

TOP TIP – keep your eyes open ref the MRS conference in Brighton later this month – there’s something on the brew……

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