Discover Romania? not like this..

Romania_1 
I’ve spotted this travesty several times while on the underground but finally got to snap it today in its full horror.  Here is a country that offers lakes and mountains, beaches buildings and skiing. Under the strapline Simply surprising. Well dog’s dinner of art direction aside it doesn’t look simple and it isn’t remotely surprising. Couldn’t almost every other European country offer exactly the same? The real tragedy is that the creative standards of the Bucharest agencies I’ve worked with wouldn’t tolerate work this dreadful. Its a terrible ad for Romania and by implication for Romanian advertising.  The real thing is ever so much better. On both counts.

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