Dial that benefit Daddyo

Gillette Was watching kids TV Saturday morning and my 8 year old daughter had the impertinence to pester me to buy Gillette based on the latest TV ad: 2/3/4 blades good but 5 blades better "because it will make your chin smoother".  She and her sister have taken to racing each other to guess the brand name as the ads in question. I suppose as a pro I should be impressed with this evidence of audience engagement. Actually I can’t wait for her to get old enough to mash ads – because then I’d know she was engaging with them critically.



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