APG Big Thinking day

BigthinkingpicI was delighted to find an ad for the APG battle of big thinking in Management Today. Gave me a warm feeling. Proof positive that the APG is trying to break out of the wagon circle.  Which account planning has to do if it is to be taken seriously and stops being a closed order talking only to itself. Here’s the relevant APG URL if you want to find out more.

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