Xbox by design

I met up with the proprietor of a design agency today with a view to bringing some planning onboard. We had a wide ranging conversation about the different needs of design from advertising. During which he produced a lovely anecdote about the Xbox 360 which got bad initial reviews because ..well it was just too light – didn’t feel substantial enough to be the supercomputer it postitioned itself as. So they put some extra weight in it to make it seem more powerful. I sounded off on my usual tirade against the use of the word consumer. His response was that they always used ‘users’ because of the way it focused attention on behaviour and ease of usage. Which gives some indication about how different planning support has to be. I can’t wait..

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