Alpha05a The Alpha course is an 8 week introduction to the Christian faith which has been running in the UK for nigh on 20 years.  Around 2 million people have taken the course in the UK (yes really) and 8 million worldwide. It even shows up in John Grant’s new book on Brand innovation as an example of initiation. Adam Swann of JWT tipped me off yesterday that the Alpha organisation are running a competition for people who have been on their courses to make viral films of how it worked for them. One more example of how customer creativity is being harnessed. Here’s the link. There’s even a cash prize.!



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